Reach the people it is for. Get a reply.

execute a first touch outbound sequence on schedule

Proof: Sent messages across a two-week sprint, dated, with replies and non-replies counted.

Data Activism: Turn Data Into Power · next 14 Sep

name an audience and its success criterion

Proof: A written audience statement naming who they are, what they are trying to do, and the observable event that means it worked.

Critical Thinking and Creativity with AI · next 11 Sep

operate a boundary on unpaid work

Proof: Your brain-picking line written down, and one real request you moved across it, with what you said.

Founding Federation: Price and Ideate (Week 0)

produce a handoff that survives the author leaving

Proof: A handoff document and a record of another person continuing that work from it, with the questions they had to ask counted — zero is the claim.

Agentic SDLC · next 7 Sep

produce a playable story from a running skeleton

Proof: Your own dungeon, playable end to end, holding at least one piece of state that a later scene reads back.

The Interactive Fiction Intensive · next 29 Aug

produce a segment definition from observed behaviour

Proof: A written selection rule, the count it returns against real data, and one person it excludes whom a demographic definition would have included.

Founding Federation: Smallest Sellable Thing

produce a usable interface for an agent

Proof: A reachable URL and a recording of a first-time user finishing the task with no spoken instruction from you.

Claude Model Context Protocol

produce an account of an audiences current workaround

Proof: Three accounts in the audience's own words naming the tool or habit they use now, and the moment in it that costs them something.

Founding Federation: Smallest Sellable Thing

produce an account of who can grant what you are asking for

Proof: The named decision-maker, the mechanism by which the decision is made, and the evidence you used rather than an assumption about who is in charge.

Data Activism: Turn Data Into Power · next 14 Sep

produce an explanation that survives a hostile reading

Proof: The explanation, a hostile reading of it written by someone else, and the revision that closed the opening without softening the claim.

Data Activism: Turn Data Into Power · next 14 Sep

produce an offer page that answers a cold message

Proof: A live page, the outbound message that points at it, and the single action it asks for.

Founding Federation: Smallest Sellable Thing

publish a story to a public shelf and get it played

Proof: A story live on The Spaces Between's public shelf, with mood tags and metadata set, and a playtest exchange in both directions.

The Interactive Fiction Intensive · next 29 Aug

characterise how a claim degrades as it is retold

Proof: A chain of at least three retellings collected in the wild, with the point of inversion identified and what caused it.

Practical Propaganda · next 19 Sep

characterise one audiences path and where it breaks

Proof: The path as actually walked, the drop-off point identified from records rather than intuition, and that audience's own account of why they left.

Founding Federation: Smallest Sellable Thing

characterise what a publication reveals about its source

Proof: A draft publication with the identifying details enumerated — including the ones only an insider would notice — and the redactions made, reviewed by someone who did not write it.

Field Opsec

characterise who gains and who absorbs the cost of a deployment

Proof: A named deployment, the parties on each side of it, and the account of those affected without consenting — in their terms, not yours.

AI Alignment · next 25 Sep

classify harmful outputs against a values statement

Proof: The values statement, a labelled set of outputs, and a second labeller's pass with the disagreement rate reported.

AI Alignment · next 25 Sep

classify visitors into segments by observed behaviour

Proof: A running classification over real traffic and a confusion table against a hand-labelled sample, including the segment it gets wrong most often.

Data Activism: Turn Data Into Power · next 14 Sep

classify which activity in a buyers chain your work displaces

Proof: One activity named from a fixed set rather than described freely, who performs it now — people, a vendor, a tool, or nobody — the fraction of it you take, and the candidate activity you rejected with the question that ruled it out.

Founding Federation: Smallest Sellable Thing

parameterise a finding into one page a stranger acts on

Proof: The one-pager, the full finding behind it, and a reading by someone outside the work who can say what they would do next.

Data Activism: Turn Data Into Power · next 14 Sep

parameterise an outcome into the buyers unit of account

Proof: The outcome expressed in one unit the buyer named unprompted, the figure they already attach to that unit, and one unit you tried first that they did not recognise.

Founding Federation: Smallest Sellable Thing

hold several audience models on one surface

Proof: A live surface serving at least three named audiences, the routing rule written down, per-audience outcomes counted separately, and at least one located contradiction between two audiences' paths.

Practical Propaganda · next 19 Sep

justify a performed version of your work in another medium

Proof: The written source and the performed version, with the passage you had to change for the new medium and why.

Critical Thinking and Creativity with AI · next 11 Sep

justify a price when the buyer pushes back

Proof: A price defended out loud in a real conversation or a rehearsal, with the objection raised and the number that answered it.

Founding Federation: Price and Ideate (Week 0)

justify a story structure that fits what you want to say

Proof: One premise mapped onto two structures, what each demands, and the one you took with the reason.

Critical Thinking and Creativity with AI · next 11 Sep

measure a models value alignment against a stated standard

Proof: A written values standard, a scored baseline, an intervention, and a re-score on held-out cases showing the direction of movement.

Production Agent Engineering · next 17 Sep

measure the price a segment will pay before anyone has paid it

Proof: At least two price points said to named buyers with what each one decided, including at least one refusal, the expectation recorded before each price was said, and one person who agreed to the price in conversation and did not pay it.

Founding Federation: Smallest Sellable Thing

measure whether an explanation changed what people did

Proof: A before-and-after behavioural measure, not a survey, and one instance of stated agreement with no behavioural change attached to it.

Data Activism: Turn Data Into Power · next 14 Sep

verify a displaced cost against a second independent estimate

Proof: Two estimates of the same activity built by different routes, the ratio between them, a named diagnosis when they disagree by more than about a factor of two, at least one input figure the buyer stated out loud and marked as theirs, and the thing you do worse than what you displace priced as a negative term.

Founding Federation: Smallest Sellable Thing

verify the reach you have supports the rate you set

Proof: A contact list tiered by reach, a sample audited to a stated minimum before any ratio is published, the fill rate measured from that sample rather than assumed, and the floor re-run at the measured fill with the gap to the prior guess stated in dollars.

Founding Federation: Smallest Sellable Thing

design a channel that reaches people who are not looking for you

Proof: A channel in operation, the share of arrivals who had never heard the framing before, and what they did next.

Practical Propaganda · next 19 Sep

design a household security posture for people who did not choose it

Proof: A posture in place across at least three people who did not set it up, and one protection that held when someone did the wrong thing anyway.

Consumer Device Rescue and Defense · next 28 Oct

design a packaged assistant over your documents

Proof: A shared assistant used by at least three people who did not build it, its rubric-scored answers, and one answer citing the live API it called.

RAG & Memory · next 9 Oct

design a pretext that gets you past a human gate

Proof: The written authorisation, the pretext as delivered, the outcome, and the control change you recommended.

The Dark Arts (Red Team)

design a turnout that converts agreement into attendance

Proof: The number who agreed, the number who came, and what you changed between one event and the next in response to that gap.

Data Activism: Turn Data Into Power · next 14 Sep

design an agreement that says what happens when it goes wrong

Proof: A signed or sent agreement with the scope, the payment terms, the change procedure, and the exit for both sides.

Founding Federation: Price and Ideate (Week 0)

design an interaction protocol for responsible use

Proof: The written protocol, its implementation, and a log of at least one real interaction where it refused or escalated instead of answering.

AI Alignment · next 25 Sep

design an offer for one segment end to end

Proof: A shipped offer, the per-segment outcome measured apart from the rest of the traffic, and the one element you changed when the outcome disagreed.

Founding Federation: Smallest Sellable Thing

govern a source relationship from first contact to its end

Proof: The lifecycle as run in a drill, including the off-boarding step, and the record of what the source was told they were accepting.

Field Opsec

reconcile community ownership with somebody having to maintain it

Proof: Infrastructure still running after the person who built it stopped, a written maintenance agreement, and one handover that actually happened.

Solarpunk Automation

reconcile security with what people will actually do

Proof: A requirement people were bypassing, the revised version they follow, and evidence the revision still closes the original threat.

Digital Identity Defense · next 26 Aug

reconcile several segments on one price surface

Proof: A live surface pricing at least three segments differently, the rule deciding who sees which, and the disclosure a visitor can reach.

Founding Federation: Smallest Sellable Thing

reconcile what you built with what you can maintain alone

Proof: A month you were away with the system still serving users, the runbook somebody else used, and the thing you deliberately shut off because you could not keep it alive.

Agentic SDLC · next 7 Sep

synthesise a long work that stays consistent across many generations

Proof: A work long enough to exceed one context, the record you kept of what was established, and a late passage that depends correctly on an early fact.

Critical Thinking and Creativity with AI · next 11 Sep

originate an operating model for managed agent teams

Proof: A written operating model in use by at least two people, with a recorded instance of it catching a failure that the previous arrangement missed.

Production Agent Engineering · next 17 Sep